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LEGOS: Bionicle Legends, Science Fantasy, Plastic Bricks And Toys
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Published: June 18, 2007
The universe may come to an end because the Great Spirit Mata Nui is dying and the only thing that can save him is the Mask of Life. Dark and sinister forces seek the Mask of Life to capture its power, but these forces are opposed by a force of six Dark Hunters who have turned from evil and seek to return the Mask to Mata Nui.
The plot is played out in a science fantasy book series named "Bionicle Legends." The universal struggle of good against evil results in cataclysmic battles in places like the black waters near the Island of Doom between the Piraka and evil Barraki.
The imaginary universe described in "Bionicle Legends" follows two previous book series, "Bionicle Adventures" and "Bionicle Chronicles." The popularity of the series resulted in development of a set of LEGO children's toys that reproduce the "Bionicle Legends" characters in buildable, colorful plastic bricks.
The LEGO is a legendary toy company that was born in 1934 when founder Ole Kirk Christensen put together two Danish words "Leg Godt" to produce LEGO. The legend was born. Today LEGO produces an average of 564 plastic bricks every second of every day, that's more than 2 million per hour.
LEGO has fully embraced the challenge of bringing the "Bionicle Legends" to life with a product line that includes buildable figures of Barraki, Piraka, Matoran, Titans, and other characters. Many of the figures also come with weapons that work such as Takadox, a Barraki who is touted as a master of evil and possess a squid launcher. A single Barraki character sells for about $10, while a set of all six evil Barraki costs $54. LEGO gives "Bionicle Legends" fans a bulk break on Barraki.
LEGO also offers online resource for "Bionicle Legends" where kids can view comics and galleries of fan created Bionicle creatures made of LEGO plastic blocks. LEGO even offers an online Fun Zone where "Bionicle Legends" games, wallpaper for kids' computer screens, videos on how to use weapons, and downloads of songs from "Bionicle Legends" cartoons are available. LEGO also sponsors the Kanoka Club for kids where they can access the online comics, building instructions, and more advanced games.
Science fantasy has never become more real than since LEGO adopted "Bionicle Legends" as part of their worldwide toy marketing strategy. Fans can build Titans and Vahki or Matoran and Toa Inika, bringing realism to the "Bionicle Legends" imaginary world. LEGO is committed to not only producing toys that entertain children, but also to making toys that engage the child through active involvement in building. LEGO figures from "Bionicle Legends" will build a child's small motor skills while sparking their imaginations.
Sources:
Bionicle Story. LEGO. 2007. The LEGO Group.13 June 2007.
http://bionicle.lego.com/en-us/Story/Default.asp x
Bionicle. Fun Zone. LEGO. 2007. The LEGO Group. 13 June 2007.
http://bionicle.lego.com/en-us/FunZone/default.a spx
Bionicle. Kanoka Club. LEGO. 2007. The LEGO Group. 13 June 2007.
http://bionicle.lego.com/en-us/KanokaClub/Defaul t.aspx
Bionicle Barraki Collection .LEGO. 2007. The LEGO Group. 13 June 2007.
http://shop.lego.com/ByTheme/Product.aspx?p=K891 6&cn=470
Bionicle. Takadox. LEGO. 2007. The LEGO Group. 13 June 2007.
http://shop.lego.com/Product/?p=8916
“Bionicle Legends.” Wikipedia. 13 June 13, 2007. 13 June 2007.
http://en.wikipedia.org/wiki/Bionicle_Legends#Is land_of_Doom
Company Profile. An Introduction to the Lego® Group. Lego. 2007. 13 June 2007.
http://cache.lego.com/downloads/aboutus/LEGO_com pany_profile_UK.pdf
The imaginary universe described in "Bionicle Legends" follows two previous book series, "Bionicle Adventures" and "Bionicle Chronicles." The popularity of the series resulted in development of a set of LEGO children's toys that reproduce the "Bionicle Legends" characters in buildable, colorful plastic bricks.
The LEGO is a legendary toy company that was born in 1934 when founder Ole Kirk Christensen put together two Danish words "Leg Godt" to produce LEGO. The legend was born. Today LEGO produces an average of 564 plastic bricks every second of every day, that's more than 2 million per hour.
LEGO has fully embraced the challenge of bringing the "Bionicle Legends" to life with a product line that includes buildable figures of Barraki, Piraka, Matoran, Titans, and other characters. Many of the figures also come with weapons that work such as Takadox, a Barraki who is touted as a master of evil and possess a squid launcher. A single Barraki character sells for about $10, while a set of all six evil Barraki costs $54. LEGO gives "Bionicle Legends" fans a bulk break on Barraki.
LEGO also offers online resource for "Bionicle Legends" where kids can view comics and galleries of fan created Bionicle creatures made of LEGO plastic blocks. LEGO even offers an online Fun Zone where "Bionicle Legends" games, wallpaper for kids' computer screens, videos on how to use weapons, and downloads of songs from "Bionicle Legends" cartoons are available. LEGO also sponsors the Kanoka Club for kids where they can access the online comics, building instructions, and more advanced games.
Science fantasy has never become more real than since LEGO adopted "Bionicle Legends" as part of their worldwide toy marketing strategy. Fans can build Titans and Vahki or Matoran and Toa Inika, bringing realism to the "Bionicle Legends" imaginary world. LEGO is committed to not only producing toys that entertain children, but also to making toys that engage the child through active involvement in building. LEGO figures from "Bionicle Legends" will build a child's small motor skills while sparking their imaginations.
Sources:
Bionicle Story. LEGO. 2007. The LEGO Group.13 June 2007.
http://bionicle.lego.com/en-us/Story/Default.asp x
Bionicle. Fun Zone. LEGO. 2007. The LEGO Group. 13 June 2007.
http://bionicle.lego.com/en-us/FunZone/default.a spx
Bionicle. Kanoka Club. LEGO. 2007. The LEGO Group. 13 June 2007.
http://bionicle.lego.com/en-us/KanokaClub/Defaul t.aspx
Bionicle Barraki Collection .LEGO. 2007. The LEGO Group. 13 June 2007.
http://shop.lego.com/ByTheme/Product.aspx?p=K891 6&cn=470
Bionicle. Takadox. LEGO. 2007. The LEGO Group. 13 June 2007.
http://shop.lego.com/Product/?p=8916
“Bionicle Legends.” Wikipedia. 13 June 13, 2007. 13 June 2007.
http://en.wikipedia.org/wiki/Bionicle_Legends#Is land_of_Doom
Company Profile. An Introduction to the Lego® Group. Lego. 2007. 13 June 2007.
http://cache.lego.com/downloads/aboutus/LEGO_com pany_profile_UK.pdf
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